Australian Financial Directions Pty Ltd

Australian Financial Directions (AFD) is a boutique financial planning licence holder based in Perth, Western Australia.


Australian Financial Directions Pty Ltd (AFD, ABN 14 135 004 94) specialises in providing AFSL services to Advisers who wish to operate their own business but remain part of boutique organisation (AFSL No. 344971).

AFD was founded by Richard (Rick) Dougherty, joint founder of Australian Life Brokers (the first national independent life brokerage in Australia) and also joint founder and director of the Mawson Group, which went on to become a well-recognised brand in the financial planning industry. Rick retired from the CEO role in August, 2019 – handing the reins to John Claessen.

John has over 25 years of Australian financial services experience and it is this experience and knowledge of the industry’s workings that helps ensure advisers are informed, compliant and maintaining education standards without being overloaded with unnecessary material.

For inquiries on AFD licences, contact John Claessen.

How to find us

Contact us

08 6556 2992

Level 1, 197 Adelaide Terrace, East Perth  WA 6004

PO Box 6222, East Perth WA 6892